Work Your Website Playbook
Traveltech for Scotland collaborated with Scottish Borders visitor attractions Abbotsford, Traquair House and Bowhill House and the Association of Scottish Visitor Attractions to create the Work Your Website Playbook.
The visitor attractions worked collectively to search, book and buy, on each other’s sites as visitors would, which resulted in a series of points to form a “website makeover” - resulting in 14 key points in the playbook, covering ticketing, imagery, FAQ pages, social media and more.
This playbook is ideal for visitor attractions and tourism businesses to use as a checklist to help ensure that they stand out online for the right reasons, and that their website brings them quality visitors.
Check out the video interview with experts Carly Straughan of QLine Consulting and Kelly Molson of Rubber Cheese to find out if your website is really working for you!
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This resource forms part of a collection of new playbook and video resources for visitor attractions which were developed as part of our Traveltech Collectives project series, where we support small tourism and hospitality organisations to trial new technology.
This project received support from the Scottish Tourism Leadership & Recovery Fund, designed to support the recovery of tourism and hospitality in Scotland by driving forward innovation in the tourism sector through collaboration.