Metaverse Playbook

Traveltech for Scotland teamed up with Scottish traveltech start-up, New Frontier, and the Association of Scottish Visitor Attractions to create the Metaverse Playbook.

This playbook is ideal for businesses, particularly visitor attractions and tourism businesses interested in understanding more about how they could join the Metaverse and engage visitors in a new way..

This playbook helps tourism and attractions businesses to understand the metaverse lingo and to help get them started considering how to engage visitors and customers in the Metaverse.

You’ll be able to tell your Non-Fungible Tokens (NFTs) from your Avatars and get enough information to reach out to a technology partner to begin your journey into the Metaverse, whatever that may look like.

Check out the video interview with Graeme and Joel from New Frontier to immerse yourself in the Metaverse!

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To access the Traveltech for Scotland Metaverse Playbook, please complete the form below:

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This resource forms part of a collection of new playbook and video resources for visitor attractions which were developed as part of our Traveltech Collectives project series, where we support small tourism and hospitality organisations to trial new technology.

This project received support from the Scottish Tourism Leadership & Recovery Fund, designed to support the recovery of tourism and hospitality in Scotland by driving forward innovation in the tourism sector through collaboration.